AI methods to market your personal injury law firm

AI can help take a lot of the busywork off your plate and help you move clients down the line to lower the effort it takes to convert leads to cases here some ways you can use AI to take care of the tire-kickers and have more conversations that matter.

1. Automated Client Interaction

   1. AI-powered chatbots provide 24/7 availability to handle client interactions to make leads feel welcome and start the relationship with your firm on a positive note.

   2. Don’t just limit this to when they visit your website, user services like intaker.com to set up automated text message flows. This will allow your new clients to be able to reach out easily with a text ,lowering the friction of needing to call, and immediately receiving a response moving clients along successfully down your lead funnel.

2. Personalized Content Creation

   1. Tools like ChatGPT and Perplexity can help you generate written content quickly and easily to create blog posts, articles, social media topics, scripts, and more.

   2. Sites like Midjourney allow for quick image creation if you need an image for your site, blog article etc, Midjourney can easily allow you to create a unique image, this can also work for creating graphics with social media

3. Lead Nurturing

   1. Similar to being used in the initial contact AI can be used to followup with cases that have gone cold, and keep up with clients allowing your team to practice law not focus on sales.

4. Advanced Content Creation

   1. Social media is only getting more competitive day by day and you’re just not competing with other law firms for a attention you’re competing with your audiences favorite influencers, cat videos, the craziness of the world news etc. However, AI gives you a shot to create compelling content without the usual effort it takes to. No more needing to schedule the shoot, get mic’d up, pay the premium price of nice video cameras, keeping up with the trends on Tik Tok, hiring a camera guy, being “on” when the camera hits record, then going through revisions, and repeating that every month. Combining various AI tools like ChatGPT for topic & script generation, Eleven Labs for narration, Audiiio for music, and Artgrid for stock footage allows you to create contetn that would be outrageously expensive if you hired a studio to do it.

If you need help or direction with any of these ways to use AI please send us an email we’ll be happy to help your add AI to your marketing efforts.