Top Social Media Content Ideas for Personal Injury Law Firms

Creating engaging content is arguably the most important part of social media strategy. Especially with how algorithms have changed to base value higher on the individual piece of content as opposed to the overall level of the account and follower base.

For personal injury law firms, the right content can help attract leads, build credibility, and establish trust with potential clients. Here are some creative content ideas tailored specifically for personal injury attorneys:

1. Legal Myth-Busting Posts - good for virality and new reach

Many people have misconceptions about personal injury law. Create posts that debunk common myths, such as “You can’t file a claim if you were partially at fault” or “Personal injury cases always go to trial.”

2. Client Testimonials - good for building social proof

Share short videos or written testimonials from satisfied clients (with their permission). These stories highlight your firm’s success and provide social proof of your expertise.

3. Infographics - helpful for saves and shares

Simplify complex legal processes by creating infographics. For example, design a step-by-step guide to filing a personal injury claim or outline what to do immediately after an accident.

4. FAQs - beneficial for sharing value

Address frequently asked questions in a series of posts or videos. Questions like “How long do I have to file a claim?” or “What damages can I recover?” are common concerns for potential clients.

5. Community Involvement - personalize your law firm and allow your brand to open up and connect with followers on a deeper level

Showcase your firm’s involvement in local events or charitable activities. This humanizes your brand and demonstrates that you care about your community.

By implementing these content ideas consistently, your firm can create a strong online presence that resonates with potential clients while setting you apart from competitors.