When Vavin moved into Waikiki they had to solve two things one showcasing they had the best pastries in Waikiki and how to find their location.

We accomplished this by creating on trend vertical videos showing the entire baking process from flour to finish and highlighting the expertise of head baker and owner Jin.

To highlight the location as well as awareness within the Waikiki locals we negotiated favorable rates and several foodie influencers to grow our awareness with their local followers.

Aside from just creating content of their pastries and location through photo and video we highlight their reviews and share them as well crafted social proof to show what others are saying about their experience at Vavin and further show the quality of their pastries.